CHALLENGE
RICHARD HENNESSY, THE FOUNDER OF HENNESSY, IS LAUDED FOR HAVING BEEN A FUTURE FORWARD ENTREPRENEUR WHO BUILT A STRONG CULTURE OF KNOW-HOW TRANSMISSION. HE’S DEFERENTIALLY REFERRED TO AS THE COMPANY’S “ARCHITECT OF ETERNITY”
AS A TRIBUTE TO HIS LEGACY, HENNESSY’S RAREST COGNAC, BLENDED FROM THE OLDEST AND MOST PRIZED EAUX-DE-VIE, BEARS HIS NAME. IN FACT, HENNESSY ONLY PRODUCES 12 BARRELS OF IT EACH YEAR
A NEW DECANTER DESIGNED BY ARCHITECT DANIEL LIBESKIND WAS INTRODUCED THIS YEAR TO MAKE THE RARE RICHARD HENNESSY COGNAC ULTRA SPECIAL
STRATEGY
TO LAUNCH THE RICHARD HENNESSY COGNAC IN THE NEW DECANTER, WE WERE TASKED TO DESIGN AND EXECUTE A HIGHLY EXCLUSIVE DINNER EVENT THEMED “DINNER OF ETERNITY” BEFITTING THE RARENESS OF THE COGNAC, THE EXQUISITENESS OF THE DECANTER AND RICHARD HENNESSY’S LEGACY AS THE “ARCHITECT OF ETERNITY”
HOW EXCLUSIVE WAS THIS DINNER EVENT? LET’S PUT IT THIS WAY, ONLY 13 VERY SPECIAL HENNESSY CUSTOMERS IN MALAYSIA WERE INVITED
IMPACT
THE DINNER WAS ENVISIONED AS A SEAMLESS BLEND OF LEGACY AND INNOVATION, DESIGNED TO HONOR RICHARD HENNESSY’S SPIRIT OF VISION WHILE SURROUNDING GUESTS IN MODERN ARTISTRY. FROM THE FIRST DIGITAL SIGNATURE PROJECTED AS A SYMBOL OF PRESENCE, TO THE STORYTELLING WALKWAY THAT IMMERSED GUESTS IN THE BRAND’S HISTORY, THE JOURNEY CULMINATED IN A 360° LED DINING ROOM THAT TRANSFORMED HERITAGE INTO A LIVING SPECTACLE. EVERY ELEMENT WAS CRAFTED TO HEIGHTEN EMOTION, ELEVATE PRESTIGE, AND LEAVE AN IMPRESSION OF TIMELESS GRANDEUR
