CHALLENGE
TO RING IN THE NEW YEAR, MOËT & CHANDON DESIRED A STUNNING POP-UP EXPERIENCE THAT WOULD ENTHRALL STYLISH MILLENNIALS AND PROMOTE NEW CHAMPAGNE CONSUMPTION OCCASIONS

STRATEGY
POSITION MOËT & CHANDON AS AN ACCESSIBLE, LIFESTYLE-DRIVEN CHOICE FOR MILLENNIALS THROUGH A POP-UP BISTRO EXPERIENCE. THE CONCEPT INVITED GUESTS TO ENJOY CHAMPAGNE IN A PLAYFUL, SOCIAL SETTING THAT BLENDED TASTING, PAIRING, AND MODERN CULTURAL CUES. EACH TOUCHPOINT WAS DESIGNED TO SPARK CONVERSATION, CREATE SHAREABLE MOMENTS, AND REFRAME CHAMPAGNE AS PART OF AN EVERYDAY CELEBRATION RATHER THAN A DISTANT LUXURY

IMPACT
90% OF GUESTS PURCHASED THE ‘BEST WITH MOËT & CHANDON’ FOOD PAIRING PLATTER