CHALLENGE
OUR CHALLENGE WAS TO CREATE A MONEY-CAN’T-BUY DINING EXPERIENCE FOR THE HOUR GLASS AND URWERK CO-FOUNDER, MARTIN FREI, TO ENTERTAIN A SELECT GROUP OF 24 HNWI CUSTOMERS WHILST UNVEILING THE REVOLUTIONARY UR-230 WATCH

INSIGHT
IT WAS ESSENTIAL TO PRESENT AN EXQUISITE ONCE-IN-A-LIFETIME DINING EXTRAVAGANZA TO TRULY CONNECT WITH A CLIENTELE, FOR WHOM MICHELIN STARS AND 7-STAR ESTABLISHMENTS ARE THE NORM

STRATEGY
THE FUTURISTIC URWERK UR-230 IS A MANIFESTATION OF THE FOUNDERS’ LIFELONG FASCINATION WITH STAR WARS

OUR DESIGN CONCEPT, TRIBUTE TO THE FORCE, WAS ENVISIONED AS A REFINED HOMAGE TO THE INSPIRATION THAT SHAPED THE CREATION OF THIS EXTRAORDINARY TIMEPIECE

TESTIMONIAL
“ONE OF THE BEST URWERK EVENTS I’VE ATTENDED. YOU REALLY CAPTURED OUR BRAND ESSENCE! I’M IMPRESSED WITH THE LUXURIOUS INTERPRETATION OF STAR WARS. NOTHING CHEESY OR CORNY. LOVE IT. THANKS!”

MARTIN FREI
CO-FOUNDER
URWERK