CHALLENGE
LAUNCH THE VERY FIRST SONGKRUN EVENT IN MALAYSIA WITH A CONCEPT STRONG ENOUGH TO ATTRACT BOTH PARTICIPANTS AND MAJOR SPONSORS, AND SET THE STAGE FOR ITS EXPANSION BEYOND THE REGION

STRATEGY
WE DESIGNED SONGKRUN AS THE FIRST WATER-THEMED FUN RUN IN MALAYSIA, BLENDING COMPETITIVE SPIRIT WITH PLAYFUL, FAMILY-FRIENDLY EXPERIENCES. FROM THE RUN ROUTE TO THE FESTIVAL GROUNDS, EVERY TOUCHPOINT WAS PLANNED TO DELIVER MEMORABLE MOMENTS THAT PARTICIPANTS AND SPONSORS WOULD WANT TO COME BACK FOR

IMPACT
10,279 PARTICIPANTS, EXCEEDING THE TARGET OF 8,000
17 MAJOR BRAND SPONSORS SECURED FOR THE INAUGURAL EVENT
ATTRACTED INTERNATIONAL INTEREST, WITH RIGHTS FOR THE EVENT NOW BEING CONSIDERED IN THE MIDDLE EAST