CHALLENGE
HUAWEI WANTED TO INTRODUCE THE PURA70 SERIES IN A WAY THAT WAS BOTH IMPACTFUL AND CONSIDERED. INSTEAD OF A CONVENTIONAL HIGH-PROFILE LAUNCH EVENT, THE BRAND CHOSE TO SPOTLIGHT XMAGE, ITS PROPRIETARY IMAGING TECHNOLOGY, AS THE CENTRAL NARRATIVE

THE CHALLENGE LAY IN CREATING AN EXHIBITION THAT CELEBRATED A DECADE OF XMAGE PHOTOGRAPHY, SHOWCASED ITS ARTISTIC DEPTH, AND AT THE SAME TIME PROVIDED A SUBTLE STAGE FOR THE PURA70 SERIES TO BE DISCOVERED, ENSURING THAT THE FOCUS REMAINED ON THE PHOTOGRAPHY ITSELF

STRATEGY
WE SHAPED THE EXHIBITION AS A DIALOGUE BETWEEN TECHNOLOGY AND EMOTION. RATHER THAN A TRADITIONAL PRODUCT LAUNCH, THE FOCUS WAS ON PHOTOGRAPHY AS CULTURAL NARRATIVE, CURATED UNDER THE THEME A HEARTWARMING WORLD

THE SPACE WAS DESIGNED TO LET THE IMAGES SPEAK: AN IMMERSIVE TRIANGULAR TUNNEL INSPIRED BY THE PURA70 FORM, A MINIMALIST GALLERY THAT ELEVATED THE WORKS WITHOUT DISTRACTION, AND PRODUCTION CRAFTED TO THE HIGHEST STANDARD TO MEET GLOBAL EXPECTATIONS

IMPACT
CLIENT FEEDBACK CONFIRMED THE KL EXHIBITION WAS THE BEST AMONG THE GLOBAL TOUR, PRAISED FOR ITS CREATIVITY AND FLAWLESS PRODUCTION QUALITY

TESTIMONIAL
“WELL DONE. WE ARE IMPRESSED WITH HOW YOUR TEAM INCORPORATED OUR HERO PRODUCT AND THOUGHT OF SIMPLE BUT CLEVER IDEAS TO MAKE THE EXHIBITION DIFFERENT.”

MONICA
MARKETING DIRECTOR
HUAWEI