FOR M3NERGY, WE BROUGHT THE THEME OF MANOEUVRING TOWARDS EXCELLENCE TO LIFE WITH A BOLD AND DYNAMIC BOOTH DESIGN. OVER 2,000 FEET OF LED STRIPS WERE ORCHESTRATED INTO FLOWING SPEED LINES, CREATING AN ARRESTING SENSE OF FORWARD MOTION AND MOMENTUM. STYLISED MARINE RADAR BEAMS REINFORCED THE BRAND’S MASTERY IN NAVIGATING CLIENTS AND PARTNERS TOWARD SUCCESS. THE RESULT WAS A VISUALLY COMMANDING STRUCTURE THAT STOOD OUT ON THE SHOW FLOOR AND DREW SIGNIFICANT ATTENTION THROUGHOUT THE CONFERENCE

OFFSHORE TECHNOLOGY CONFERENCE & EXHIBITION
WESTSTAR

TO REFLECT WESTSTAR’S COMMANDING PRESENCE IN OFFSHORE HELICOPTER AVIATION, WE DESIGNED A BOOTH THAT CARRIED THE UNMISTAKABLE SPIRIT OF FLIGHT. A STRIKING SUSPENDED CEILING, STYLED AFTER A HELICOPTER’S ROTARY WING, BECAME THE BOOTH’S SIGNATURE FEATURE. MORE THAN JUST AN ARCHITECTURAL STATEMENT, IT CAPTURED ATTENTION, HELD CURIOSITY, AND GAVE WESTSTAR’S REPRESENTATIVES THE PERFECT STAGE TO ENGAGE WITH INDUSTRY LEADERS AND CLIENTS

OFFSHORE TECHNOLOGY CONFERENCE & EXHIBITION
WESTSTAR AVIATION OUTDOOR LOUNGE

TO SHOWCASE WESTSTAR’S STRENGTH AS A PREMIER AVIATION SOLUTIONS PROVIDER, WE CREATED AN OUTDOOR LOUNGE THAT COMBINED THE IMPACT OF AN ACTUAL HELICOPTER DISPLAY WITH A GALLERY OF BESPOKE ART INSTALLATIONS. EACH PIECE DREW INSPIRATION FROM WESTSTAR’S CORE VALUES, SERVICES, AND AVIATION HERITAGE – FROM A CEILING OF SUSPENDED LIGHTS RESEMBLING FLIGHT FORMATIONS, TO ABSTRACT PROPELLER MOTIFS AND VISUAL ILLUSIONS ECHOING MOTION AND PRECISION

THE RESULT WAS A DISTINCTIVE ENVIRONMENT WHERE VIPS AND CLIENTS COULD ENGAGE IN COMFORT, SURROUNDED BY AN ATMOSPHERE THAT REFLECTED WESTSTAR’S ETHOS OF EXCELLENCE AND INNOVATION

GASTECH EXHIBITION & CONFERENCE
NOVATEK

A LEADING RUSSIAN DESIGN AGENCY HAS CONSISTENTLY CHOSEN PERK AS THEIR PARTNER ACROSS ASIA, A TESTAMENT TO THE TRUST PLACED IN OUR EXPERTISE AND EXECUTION STANDARDS

FOR NOVATEK, RUSSIA’S LARGEST INDEPENDENT NATURAL GAS PRODUCER, WE PROVIDED BOTH TECHNICAL AND DESIGN COUNSEL, TRANSFORMING CONCEPTS INTO A FULLY REALIZED EXHIBITION BOOTH. DESPITE A CHALLENGING THREE-WEEK TIMELINE, CONSTRUCTION AND DELIVERY WERE ACCOMPLISHED SEAMLESSLY, UNDERSCORING OUR CAPABILITY TO DELIVER WORLD-CLASS RESULTS UNDER PRESSURE

GASTECH EXHIBITION & CONFERENCE
GAZPROM

AS PART OF OUR CONTINUED COLLABORATION WITH A LEADING RUSSIAN DESIGN AGENCY, WE WERE ENTRUSTED TO DELIVER A DISTINCTIVE BOOTH FOR GAZPROM, ONE OF THE WORLD’S FOREMOST ENERGY COMPANIES. WITH PRECISION, AGILITY, AND UNCOMPROMISING ATTENTION TO DETAIL, WE TRANSFORMED REQUIREMENTS INTO REALITY IN JUST TWO AND A HALF WEEKS EXECUTING A BUILD THAT NOT ONLY MET GLOBAL STANDARDS BUT ALSO REINFORCED GAZPROM’S COMMANDING PRESENCE AT THE EXHIBITION

COMMUNICASIA
HUAWEI

ENTRUSTED WITH HUAWEI’S PRESENCE AT ASIA’S MOST PRESTIGIOUS TELECOMMUNICATIONS SHOWCASE, WE DESIGNED AND EXECUTED THEIR BOOTH AND HOSPITALITY LOUNGE FOR FOUR CONSECUTIVE YEARS. EACH EDITION EMBODIED GLOBAL STANDARDS, SEAMLESSLY BLENDING STRIKING DESIGN WITH FLAWLESS FUNCTIONALITY – A TESTAMENT TO OUR ABILITY TO DELIVER EXPERIENCES THAT SET BENCHMARKS IN CREATIVITY AND EXECUTION

WORLD ROUTES DEVELOPMENT FORUM BERLIN
SHEREMETYEVO INTERNATIONAL AIRPORT

AS ONE OF RUSSIA’S LARGEST AIRPORTS, SHEREMETYEVO SOUGHT TO PRESENT AN IDENTITY THAT WAS BOTH PROGRESSIVE AND DEEPLY ROOTED IN RUSSIAN HERITAGE AT THE WORLD ROUTES FORUM

WE RESPONDED WITH A BOLD CONCEPT INSPIRED BY RUSSIA’S ICONIC MATRYOSHKA DOLL. THE BOOTH’S MULTILAYERED DESIGN WAS A SOPHISTICATED TRIBUTE TO A BRAND THAT EMBODIES DEPTH, HERITAGE, AND THE STATURE OF A TRULY INTERNATIONAL GATEWAY

WORLD ROUTES DEVELOPMENT FORUM ABU DHABI
SHEREMETYEVO INTERNATIONAL AIRPORT

BUILDING ON THE MOMENTUM OF OUR BERLIN CONCEPT THE YEAR BEFORE, WE TOOK SHEREMETYEVO’S SHOWCASE IN ABU DHABI TO THE NEXT LEVEL. THE DESIGN TAPPED INTO RUSSIAN POPULAR CULTURE WITH A BOLD, TETRIS-INSPIRED BOOTH THAT WAS INSTANTLY ICONIC

THE CHOICE WAS DELIBERATE. CREATED BY A RUSSIAN PROGRAMMER IN 1984, TETRIS REMAINS ONE OF THE WORLD’S MOST ENDURING CULTURAL EXPORTS. BY REIMAGINING IT AS A SPATIAL EXPERIENCE, WE DEMONSTRATED SHEREMETYEVO’S ABILITY TO BALANCE HERITAGE AND INNOVATION WHILE PROJECTING A DISTINCTLY GLOBAL OUTLOOK

The post CURATED BOOTHS. CRAFTED EXPERIENCES appeared first on PERK.

INSIGHT
IT WAS ESSENTIAL TO PRESENT AN EXQUISITE ONCE-IN-A-LIFETIME DINING EXTRAVAGANZA TO TRULY CONNECT WITH A CLIENTELE, FOR WHOM MICHELIN STARS AND 7-STAR ESTABLISHMENTS ARE THE NORM

STRATEGY
THE FUTURISTIC URWERK UR-230 IS A MANIFESTATION OF THE FOUNDERS’ LIFELONG FASCINATION WITH STAR WARS

OUR DESIGN CONCEPT, TRIBUTE TO THE FORCE, WAS ENVISIONED AS A REFINED HOMAGE TO THE INSPIRATION THAT SHAPED THE CREATION OF THIS EXTRAORDINARY TIMEPIECE

TESTIMONIAL
“ONE OF THE BEST URWERK EVENTS I’VE ATTENDED. YOU REALLY CAPTURED OUR BRAND ESSENCE! I’M IMPRESSED WITH THE LUXURIOUS INTERPRETATION OF STAR WARS. NOTHING CHEESY OR CORNY. LOVE IT. THANKS!”

MARTIN FREI
CO-FOUNDER
URWERK

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STRATEGY
TURN THE LAUNCH INTO A CULTURAL STATEMENT BY BLENDING STREET-STYLE FASHION, NEON-LIT AESTHETICS, AND LIVE MUSIC ENERGY. THE EVENT WAS DESIGNED TO FEEL LIKE STEPPING INTO AN UNDERGROUND SCENE WITH THE TIGGO CROSS AS A BOLD EMBLEM OF URBAN INDIVIDUALITY

IMPACT
MEDIA HAILED IT AS A “WOW” LAUNCH. FRESH, DIFFERENT, AND FAR MORE ENJOYABLE THAN OTHER RECENT CAR EVENTS

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STRATEGY
TRANSFORM THE TYPICAL PRODUCT LAUNCH INTO A CINEMATIC “POP-UP THEATER” JOURNEY. EACH SCENE WOULD BE A LIVE, CURATED SET DESIGNED TO REPLICATE CHALLENGING LIGHTING SCENARIOS, ALLOWING GUESTS TO TEST THE PURA 80 SERIES DIRECTLY AGAINST THEIR OWN DEVICES, SIDE BY SIDE

IMPACT
MEDIA FEEDBACK WAS OVERWHELMINGLY POSITIVE, WITH MANY CALLING IT THE MOST EFFECTIVE HANDS-ON PRODUCT DEMONSTRATION THEY HAD ATTENDED. THE DIRECT SIDE-BY-SIDE COMPARISONS CONVINCED EVEN THE MOST SKEPTICAL PARTICIPANTS OF THE PURA 80 SERIES’ SUPERIOR PERFORMANCE IN CHALLENGING LIGHT CONDITIONS, GENERATING STRONG ORGANIC COVERAGE AND BRAND ADVOCACY

The post HUAWEI PURA80 SERIES POP-UP THEATER appeared first on PERK.

IMPACT
THE ACTIVATIONS INJECTED PREMIUM FLAIR INTO THE PARTY SCENE, TURNING EACH NIGHT INTO A SHARE-WORTHY EXPERIENCE AND STRENGTHENING THE BRANDS’ CULTURAL PRESENCE AMONG TRENDSETTERS AND PARTYGOERS

The post NIGHTLIFE ACTIVATIONS: THE PULSE OF CELEBRATION appeared first on PERK.

STRATEGY
WE DESIGNED SONGKRUN AS THE FIRST WATER-THEMED FUN RUN IN MALAYSIA, BLENDING COMPETITIVE SPIRIT WITH PLAYFUL, FAMILY-FRIENDLY EXPERIENCES. FROM THE RUN ROUTE TO THE FESTIVAL GROUNDS, EVERY TOUCHPOINT WAS PLANNED TO DELIVER MEMORABLE MOMENTS THAT PARTICIPANTS AND SPONSORS WOULD WANT TO COME BACK FOR

IMPACT
10,279 PARTICIPANTS, EXCEEDING THE TARGET OF 8,000
17 MAJOR BRAND SPONSORS SECURED FOR THE INAUGURAL EVENT
ATTRACTED INTERNATIONAL INTEREST, WITH RIGHTS FOR THE EVENT NOW BEING CONSIDERED IN THE MIDDLE EAST

The post THE INAUGURAL SPLASH appeared first on PERK.

STRATEGY
OUR STRATEGY WAS TO HUMANIZE THE TRUCK’S STORY. INSTEAD OF FOCUSING SOLELY ON ENGINEERING AND PERFORMANCE, WE HIGHLIGHTED THE PEOPLE BEHIND THE WHEEL. BY BLENDING INNOVATION WITH NARRATIVE, WE CREATED A LAUNCH THAT CELEBRATED BOTH TECHNOLOGY AND HUMANITY

A HOLOGRAPHIC PROJECTION INTRODUCED THE FH SERIES MODEL WITH DRAMA AND SCALE, WHILE STORYTELLING MOMENTS GROUNDED THE BRAND IN REAL HUMAN EXPERIENCES. GUESTS WERE THEN INVITED TO TEST-DRIVE THE TRUCKS THEMSELVES, TURNING THE PRODUCT PROMISE INTO LIVED EXPERIENCE. THE EVENING CLOSED WITH A DINNER THAT PROVIDED SPACE FOR CONNECTION, RELATIONSHIP BUILDING, AND REFLECTION

IMPACT
THE LAUNCH SUCCESSFULLY DELIVERED BOTH DRAMA AND INTIMACY, GENERATING STRONG EMOTIONAL RESONANCE WHILE REINFORCING VOLVO’S REPUTATION FOR INNOVATION AND RELIABILITY

The post FH SERIES LAUNCH appeared first on PERK.

FOR OVER SEVEN YEARS, WE WERE ENTRUSTED TO BRING THIS ALIGNMENT TO LIFE, CONCEPTUALIZING, DESIGNING, PRODUCING, AND MANAGING 56 HIGH-LEVEL B2B CONFERENCES ACROSS 13 CITIES IN ASIA-PACIFIC, OCEANIA, AND THE PACIFIC ISLANDS. EACH EVENT DELIVERED STATE-OF-THE-ART PRODUCTION, POLISHED CONTENT, AND IMMERSIVE EXPERIENCES THAT ELEVATED HUAWEI’S POSITION ON THE WORLD STAGE

OUR ROLE WAS TO MAKE THE COMPLEX EFFORTLESS. BY HANDLING THE FULL SCOPE OF LOGISTICS, DESIGN, AND EXECUTION, WE ENABLED HUAWEI TO FOCUS ON WHAT MATTERED MOST: FORGING CONNECTIONS WITH KEY DECISION-MAKERS ACROSS INDUSTRIES SUCH AS ENERGY, BFSI, HEALTHCARE, EDUCATION, RETAIL, MANUFACTURING, TRANSPORTATION, AEROSPACE, AND GOVERNMENT

IMPACT
56 CONFERENCES OVER 7 YEARS TO DATE
70,500+ DELEGATES AND ATTENDEES TO DATE
14 LOCATIONS ACROSS ASIA-PACIFIC, OCEANIA, PACIFIC ISLANDS

The post HUAWEI GLOBAL ICT CONFERENCES appeared first on PERK.

STRATEGY
OUR APPROACH WAS TO DESIGN A POP-UP EXPERIENCE THAT FUSED TECHNOLOGY WITH PLAYFUL INTERACTIVITY. BY ANCHORING THE JOURNEY AROUND LARGER-THAN-LIFE VISUALS AND HANDS-ON ACTIVITIES, WE CREATED MOMENTS THAT DREW PEOPLE IN, DELIGHTED THEM THROUGH SURPRISE, AND KEPT THE FOCUS ON THE HUAWEI WATCH GT5’S FEATURES. THE STRATEGY WAS SIMPLE: MAKE THE PANDA A COMPANION THAT MALAYSIANS COULD SEE, TOUCH, AND CONNECT WITH EMOTIONALLY

IMPACT
THE ACTIVATION BECAME A CROWD-PULLER, WITH THE PANDA MASCOT TURNING INTO A LOCAL FAVORITE. THE DESIGN WAS SO SUCCESSFUL IT WAS LATER REPLICATED IN THAILAND AND THE PHILIPPINES

The post HUAWEI WATCH GT5 PANDA appeared first on PERK.

AS A TRIBUTE TO HIS LEGACY, HENNESSY’S RAREST COGNAC, BLENDED FROM THE OLDEST AND MOST PRIZED EAUX-DE-VIE, BEARS HIS NAME. IN FACT, HENNESSY ONLY PRODUCES 12 BARRELS OF IT EACH YEAR

A NEW DECANTER DESIGNED BY ARCHITECT DANIEL LIBESKIND WAS INTRODUCED THIS YEAR TO MAKE THE RARE RICHARD HENNESSY COGNAC ULTRA SPECIAL

STRATEGY
TO LAUNCH THE RICHARD HENNESSY COGNAC IN THE NEW DECANTER, WE WERE TASKED TO DESIGN AND EXECUTE A HIGHLY EXCLUSIVE DINNER EVENT THEMED “DINNER OF ETERNITY” BEFITTING THE RARENESS OF THE COGNAC, THE EXQUISITENESS OF THE DECANTER AND RICHARD HENNESSY’S LEGACY AS THE “ARCHITECT OF ETERNITY”

HOW EXCLUSIVE WAS THIS DINNER EVENT? LET’S PUT IT THIS WAY, ONLY 13 VERY SPECIAL HENNESSY CUSTOMERS IN MALAYSIA WERE INVITED

IMPACT
THE DINNER WAS ENVISIONED AS A SEAMLESS BLEND OF LEGACY AND INNOVATION, DESIGNED TO HONOR RICHARD HENNESSY’S SPIRIT OF VISION WHILE SURROUNDING GUESTS IN MODERN ARTISTRY. FROM THE FIRST DIGITAL SIGNATURE PROJECTED AS A SYMBOL OF PRESENCE, TO THE STORYTELLING WALKWAY THAT IMMERSED GUESTS IN THE BRAND’S HISTORY, THE JOURNEY CULMINATED IN A 360° LED DINING ROOM THAT TRANSFORMED HERITAGE INTO A LIVING SPECTACLE. EVERY ELEMENT WAS CRAFTED TO HEIGHTEN EMOTION, ELEVATE PRESTIGE, AND LEAVE AN IMPRESSION OF TIMELESS GRANDEUR

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